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Specialized Bikes appoints Gravity Thinking to Globe launch

By Joe Thomas, 29 January 10, 02:15

LONDON - Specialized Bicycles has appointed Gravity Thinking to handle marketing with a social ... and partnership marketing to drive awareness of the brand with key influencers and user groups. The brand ...

Toyota readies marketing to combat recall crisis

By Alex Brownsell, 29 January 10, 09:30

LONDON - Toyota is preparing a series of marketing communications activity to salvage its brand ... manufacturer CTS. Toyota's shares have fallen by more than 16% in just a week, as the markets have responded ... will not be launching any immediate above-the-line marketing. However, it will continue to communicate through digital ... " market conditions. In October last year, Toyota handed its European ad account to Saatchi Saatchi ...

Marketing Society Awards for Excellence: just one week left to enter

By Staff, 28 January 10, 12:35

LONDON - Just over a week remains until the entry deadline for the Marketing Society Awards ... The prestigious annual awards, which set the standard for excellence in marketing, are expected to showcase ... for entries is next Friday, 5 February. New categories for this year include marketing communications on a ... and employee engagement. The awards ceremony - one of the must-attend evenings of the marketing calendar ...

LG Electronics marketing director Andrew Warner departs

By Daniel Farey-Jones, 28 January 10, 11:05

LONDON - Andrew Warner, marketing director of LG Electronics UK, has left to take a senior ... Trueman, previously European marketing director for home entertainment and media, has taken up ... and Ireland brand and product marketing programmes working with an in-house team of 35 category specialists across product marketing and marketing services. Prior to joining LG Electronics, his 25 year career has ...

Waitrose leads the way in supermarket satisfaction survey

By Arif Durrani, 28 January 10, 09:32

Waitrose is the UK's "favourite" supermarket and makes more customers "happy" than any of its larger high street rivals, according the report. The store only fell down in terms of price. The "big four" supermarkets Sainsbury's, Tesco, Asda and Morrisons may be where most people continue to do ...

Asda launches cash-off coupon campaign

By Alex Brownsell, 28 January 10, 09:05

LONDON - Asda has launched an above-the-line ad campaign to promote two new discount vouchers ... -card, mobile top-up, pharmacy or prescription purchases. Vouchers, will can also be found on Asda'a website ... Record, Sun, Telegraph, Independent, Metro and Times. An Asda statement said: "We know January has been ...

Morrisons picks chief executive from Canadian chain

By Joe Thomas, 27 January 10, 05:35

was almost twice the market rate at the time. ...

Binge Britain's brand hangover

By Nicola Clark, 27 January 10, 03:35

for marketers. According to exclusive research from TNS, one in 10 consumers plans to reduce their spending ... , marketers must beware of unthinkingly accepting generalisations about how consumers are embracing austerity ... subsidise their life style,' says Richard Jenkings, head of consultancy at Experian Market Planning Group ...

Mayor of London hires Saffron to create London branding

By Alex Brownsell, 27 January 10, 03:00

. The 600,000 project, led by Daniel Ritterband, director of marketing for the Mayor of London, kicked off ...

T-Mobile appoints first head of brand and advertising

By Arif Durrani, 27 January 10, 11:11

with responsibility for leading the mobile phone company's integrated marketing strategy. ... In her new role, Ormrod, formerly head of brand development at T-Mobile UK, will report to Lysa Hardy. Ormrod's appointment follows a restructure at the company designed to centralise the 40-strong marketing team, spearheaded by UK head of brand and communication Lysa Hardy and chief marketing officer ...