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Everything Everywhere to cut marketing roles

By Daniel Farey-Jones, 30 September 10, 05:05

Everything Everywhere is to shed 11 brand marketing roles as part of a restructure reducing overall ... -level reorganisation Spencer McHugh, previously brand marketing director for Orange UK, took the new role of marketing ...

Recognising excellence

By Ed Kemp, 30 September 10, 05:00

Competition will be fierce for this year's Marketing Society Brand of the Year award, writes Ed ... Last year Comparethemarket.com was voted Brand of the Year at the 50th Annual Marketing Society ... -comparison site - or will another brand take centre stage in 2010? The Marketing Society LinkedIn Group has ... with Martin Watts, who commends Jagermeister for its 'innovative rock-music event experiential marketing ...

Tesco launches its biggest ever Halloween push

By Alex Brownsell, 30 September 10, 12:45

Tesco is launching its biggest Halloween marketing push to date, in a drive to capitalise on what ... of confectionery as well as seasonal favourites such as pumpkins. Carolyn Bradley, UK marketing director ... both Mother's Day and Valentine's Day, making it a key marketing battleground for retailers. Bradley ...

Nintendo 3DS to miss Christmas sales period

By Sarah Shearman, 30 September 10, 11:40

, in the run-up to Christmas. Meanwhile Virgin is entering the gaming market with its online-only gaming ...

Paddy Power forced to take down Ryder Cup sign

By Katherine Levy, 30 September 10, 09:54

, it s not hurting anyone." As a result, the company has come under scrutiny for adopting guerrilla marketing tactics. Power agreed: "I guess it kind of is [guerrilla marketing]. There's nothing bad about that though ...

Air France propositions women in hair salons

By Loulla-Mae Eleftheriou-Smith, 30 September 10, 09:12

, marketing communications manager at Air France KLM in the UK and Ireland, said: "Air France wanted ... to rediscover the brand and product. "We are expanding our marketing activity to encompass a premium tie ...

Goldman Sachs banks on global campaign to restore tarnished image

By Staff, 30 September 10, 09:03

In April, the Securities and Exchange Commission alleged Goldman Sachs failed to disclose conflicts of interest concerning its marketing of sub-prime mortgage investments as the US housing market faltered. While Goldman Sachs rejected the SEC's allegations the news sent the bank's shares tumbling 12 ...

BP teaches us a lesson in humility

By Arif Durrani, 29 September 10, 01:10

sales and marketing chief, made a surprisingly candid and personal speech. Addressing more than 200 ... not going to have a response as a marketer. I m going to have a response as a person." He went on to talk ... of the brand" were now being considered, but refused to commit to any back to business marketing drive ...

AG Barr profits bolstered by exotic fruit drink Rubicon

By Loulla-Mae Eleftheriou-Smith, 29 September 10, 11:06

national marketing campaign for the drink, mostly focused on the north of England. Sales of the Rubicon range rose by 37% due to AG Barr's marketing agenda earlier this year. Revenue for the first half ... sales growth well in advance of the market for our core brands and during the period have further ...

MTV channels in push to boost autumn audience

By Loulla-Mae Eleftheriou-Smith, 29 September 10, 11:00

is part of a sustained burst of marketing intended to win over viewers, according to David Lynn, executive ... across the whole Network, and marketing is the vital platform that enables us to create, communicate ... Central since marketing director Bill Griffin joined the channel in August from ad agency Rapier. He also ...