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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Senior practitioners should not be cowed by the idea that marketing is a young person's game, says ... will work has real value. Your second option is to surrender all claims to be a day-to-day marketer ... -guess the creative whims and desires of consumers a generation or more below. That's why you see older marketing people, deaf to instinct, insistent that they first see the data. At a certain point in one's marketing ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer ... that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ... . brightcove.createExperiences(); Read The Marketing Interview with Dominic Chambers here ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role

Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith. ... bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ... a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while ... Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing meets Dominic Chambers, the marque's recently appointed head of UK marketing, motorists battle ... the possibility of a collapse. British automotive marketers will wince at the painfully obvious metaphor ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

's and Ben Jerry's. Nonetheless, TV continues to hold a powerful attraction for marketers, and more than one marketing career has been built upon a beautifully executed 60-second spot. Yet many brands ... of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

marketing officer. 'To develop any good licensing programme, you have to do it cleverly. We could dish out ... that a common complaint from licensees is how slow the process of getting the products on the market can ...