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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

John Lewis's brand is on a strong trajectory as a result of its marketing and is planning to expand ... Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing ... different types of markets, it was difficult to find the common thread that brought them all ... looked at market location and the conditions of the hotels, assessing which ones should be renovated ... to the brand and to recommend and when we start talking about marketing, the likelihood to recommend ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

Apotheker, who was ousted after shareholders rejected his turnaround plans. The company is the market ... to tablets. It is understood HP is gearing up for a re-entry to the consumer tablet market later ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... at opportunities to use these in both new and existing markets. The marketing strategy may, however, need ... will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making ... Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... the credentials of marketers they hire? 'Over-egging' 'There is a distinct difference between candidates ... the facts, particularly for marketers, who operate in a soft-skilled environment, where it's more about ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

, and what does the future hold for its technology development? We asked former Bentley Motors marketing ... WATT, Consultant, One Big Step (and former marketing and communications director at Bentley Motors ... . Marketing, packaging and buying experience were carefully considered. Handsets were sold without ...

Clinton-owned Birthdays brand to disappear from high street

By Matthew Chapman, 17 May 12, 09:55

development director Debbie Darlington and non-executive director Dave Hughes, the former chief marketing ...

Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director ... operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February . He began his career at Mars and has subsequently held marketing positions at 118118. The group ... marketing strategy. He said: "We've set ourselves various challenges which will enable us to better ...