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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... marketing involved. '(Brands have) become a lot more focused on creating a rich experience across ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... launched its first major European marketing push last month, which included a TV and digital marketing ... 's intention to take on the European market. So what should it do to ensure it is a success on this side of the pond? We asked former Puma and Nike EMEA sports marketing manager Tim Wood, now managing director ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

, according to Nigel Gilbert, chief marketing officer.

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

From June onwards, I'm based in a festival field somewhere most of the time, so my iPhone helps me carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can ... , as well as following our football coverage. If we're at a photo shoot or doing a marketing campaign, I can ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

its marketing team. ... Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T-Mobile marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

The figures show that during the past week Chrome had a 33% share of the global market, compared ... launched three years ago and Google has put significant marketing muscle behind it, rolling out the widely ... . Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

marketing officer Jenny Ashmore, who leaves without a job to go to after only seven months in the role. ... s departure, group chief executive Michael Pocock will take over strategic leadership for marketing, while day-to-day responsibilities will be handled by the existing marketing team. Chris Landry is group head of design, with a ... . The brand poached the former British Gas, Shell and Procter Gamble marketer in October from Mars, where ...