Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 16 matching results

Sort results by: relevance | date

Results per page

1 2

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

A fragmented digital space presents a valuable attribution challenge. Here, leading marketers ... Digital is heralded by marketers for its measurability, with last-click attribution at the heart ... to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading marketers to discuss the challenges of digital attribution, from last-click through to agency relationships ...

Unilever's Weed talks media connectivity and consumer behaviour

By Arif Durrani, 13 January 12, 01:12

for marketers to try and reach them, according to Keith Weed, global chief marketing officer of Unilever. ... and left no doubt about the need for marketers to find new ways of communicating in the age of convergence ... more, in terms of how we engage with our consumers and how we build campaigns." The global marketer behind world leading brands Cif, Knorr and Walls, and who famously gave his fellow marketers and board ...

SodaStream shifts strategy to focus on fun

By Maisie McCabe, 10 November 11, 10:55

SodaStream, the fizzy drinks maker, is shifting its marketing strategy ahead of Christmas ... marks a shift from SodaStream's global marketing campaign earlier this year which focused ... " under the direction of Hope, a former marketer at Greene King and Coca-Cola. Follow Maisie McCabe ...

Marketing video report: Virgin Media's Nigel Gilbert on its recent live ad

08 September 11, 09:00

Nigel Gilbert, chief executive at Virgin Media, talks to marketing about the brand's latest live ad ... Gilbert reveals what it was like to work with comedian Keith Lemon during the shoot of the ad and how the brand ensured everything ran smoothly on the day of filming and broadcasting. To read the full interview pick up this week s issue of Marketing or read the full profile feature online . ...