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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... on Twitter. Marketing first revealed in April last year that Twitter was looking to launch pages which ...

COI confirms 'at least 50%' cuts in Government adspend

By Joe Thomas and Gemma Charles, 02 June 10, 06:00

EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing ... agencies that the advertising and marketing plans have been put in place to deliver savings of around 160m ... on marketing in the year to the end of March 2009. This includes 211m on traditional advertising and a further ... that despite the cut-backs "essential marketing" campaigns will continue. In this week's letter, Buchanan ...

Power 100 Launch Party

By Nicola Clark, 21 May 10, 04:50

LONDON - The UK's top marketers gathered at the Institute of Contemporary Arts (ICA) last night ... The definitive league of the UK s most powerful 100 marketers will be published in next week s edition of Marketing. The Next Generation list of young marketers to watch will run the week after A gallery of the event, which was sponsored by Engine, is above. ...

Sector insight: Chicken and burger bars

By Jane Bainbridge, 19 May 10, 12:00

priorities after paying their bills. In 2009, Mintel estimates the UK eating-out market was worth 31.3bn ... in the same period. The combined chicken and burger market was worth 3.7bn in 2009. The recession ... -end eating out market has taken more of a hit. In general, the eating-out market has been better placed ...