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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

05 April 12, 12:00

and underwrite its new policeman. NO - TOM HINGS, CONSULTANT AND FORMER ROYAL MAIL MARKETING DIRECTOR Any ...

Kony 2012: The Marketing Lessons

By Nicola Clark, 21 March 12, 09:00

viral marketing is the future, it is not an easy win for brands. At the heart of the Kony viral ... marketers need to know about the power of viral video marketing Adapting to a hyper-networked world Viral videos have irrevocably changed the face of marketing. In a hyper-networked environment where ...

Ask.com's senior global marketing director departs as marketing shifts to US

By Sarah Shearman, 21 March 12, 09:27

marketing director Sarah Bartlett, as its winds down the UK marketing function in favour of a global ... Bartlett, who joined the Ask Network six years ago as senior UK marketing manager, has left the company without a job to go to. All marketing for Ask.com's Ask Jeeves UK service is to be handled out ... global marketing strategy. According to a spokeswoman, Bartlett's was the only marketing role ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing. ... at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ... -old marketing leader, who in 2010 advised prime minister David Cameron on his election campaign, believes ... . Going forward, Jones advice to all marketers is to "be fast, be authentic, be transparent", noting how ...

Currys owner enters movie-rental market

By Sarah Shearman, 22 February 12, 11:33

The move marks the retail group's first foray into the movie-on-demand market that has swelled recently with the arrival of US giant Netflix, which competes against Amazon-owned LoveFilm and BlinkBox. Dixons Retail has launched a holding web page detailing the launch of the service, which claims to offer ...