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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer ... that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ... . brightcove.createExperiences(); Read The Marketing Interview with Dominic Chambers here ...

Groupon reins in marketing spend as it reports loss of $42.7m

By Sarah Shearman, 09 February 12, 11:02

Groupon has cut its marketing spend by nearly $50m in the three months to 31 December 2011 ... Groupon cut marketing spend from $200.9m ( 126.3m) to $156.4m ( 98.4m) in the quarter, compared ... ad campaign in the period, as it moved to up the ante in the daily deals space. The marketing ... to reports the market was disappointed with the results, with concern mounting over Groupon's growth ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

TV's refuseniks include those enjoying innovative product distribution (Tyrrells and Bulldog) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV's ability to reach mass audiences is vital. This is not to mention its halo effect across other channels ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

03 February 12, 12:00

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers ... Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod ... there will be "hotspots" commuters need to be aware of. Read The Marketing ...

Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... on Twitter. Marketing first revealed in April last year that Twitter was looking to launch pages which ...

Time Out's marketing director Booth exits for The Hut Group

By Arif Durrani, 01 February 12, 08:30

Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew ... chief marketing officer for The Hut Group, which owns retail sites for women s fashion, health beauty, entertainment and gifts market. Booth's departure comes as Time Out prepares to launch what it hopes ... . Time Out s marketing activities are being handled by digital managing director David Pepper until ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

competition for Lovefilm and newly launched Netflix in the subscription video-on-demand market, both of which ...

Tailored content hits the target

By Lynsey Barber, 31 January 12, 12:00

Marketing's panellists are forging stronger collaborative relationships with brands and using ... , and working with them to create tailored content strategies from the outset. Marketing gathered together ... Jackson , head of digital and content, River Helen Ketchin , marketing director, Forward Mark Lonergan , managing director, August Media Noelle McElhatton , editor, Marketing Dr Nicola Murphy , chief ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

a real marketing guru, Laurie Young, to sell River to you, from a case study he wrote in 2010 ... , tablet, viral, video, social) overshadowed what we content agencies should be bringing to market ... definition in a crowded market; marketing messages and offers that beat the competition into second place ...

Brands and content: what's the story?

By Mark Lonergan, August Media, 31 January 12, 12:00

and self. Content marketing no longer has to be just about the product on offer. It has to be about ... marketing? It is one in which clients invest with agencies in a complementary set of print and online marketing tools that work together to achieve various goals. Many clients are now growing their digital ...