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Currys owner enters movie-rental market

By Sarah Shearman, 22 February 12, 11:33

The move marks the retail group's first foray into the movie-on-demand market that has swelled recently with the arrival of US giant Netflix, which competes against Amazon-owned LoveFilm and BlinkBox. Dixons Retail has launched a holding web page detailing the launch of the service, which claims to offer ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

Editor's Comment: High-wire act for The Sun on Sunday

By Noelle McElhatton, 22 February 12, 12:00

, including Tesco, were considering it as Marketing went to press. Top of the unknowns is whether TSoS ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

marketing campaign in the coming weeks. Commercial executives at NI are meeting media agencies to discuss ... . The majority of brands contacted by Marketing expressed no reservations about advertising in the title ... told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

with the unveiling of an offering that many marketers have been eagerly anticipating branded pages. The industry ... launched , for marketers to be able to create a proper destination for followers of their brands ... are directing consumers to the site in their marketing. The new profile pages give brands more control over ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

and an integrated marketing campaign to coincide with London Fashion Week. ... with our customers." Bourjois is not a sponsor of London Fashion Week and is launching the marketing ...

My Secret Work Weapon: Make friends with finance and 'marry' technology

By Katie Vanneck-Smith, 15 February 12, 12:00

Katie Vanneck-Smith, chief marketing officer at News International, on her strategy for success. ... Often marketers are too externally focused, in terms of worrying about the world of brands ... chief executive the return on the marketing investment and there are more chief executives from a finance background than a marketing one. Now, with the rise of social and digital, and all ...

Co-operative Food to launch digital and print customer magazine

By Matthew Chapman, 14 February 12, 11:00

With Food' positioning and reinforce its value messaging. Helen Nunn, head of marketing at The Co-operative Food, said: "The Co-operative Food magazine is a key element of our brand marketing programme ...

Google-Motorola tie-up approved by US and European regulators

By Daniel Farey-Jones, 14 February 12, 09:45

at issue are not likely to significantly change existing market dynamics." The European Commission's verdict on the Motorola acquisition by Google was also that it would not "significantly modify the market ...

Facebook marketing chief lauds 'real life' mobile possibilities

By Nicola Clark, 14 February 12, 08:30

Speaking at the Social Brands conference held in association with Marketing last week, Alexander Schlaubitz, director of customer marketing at Facebook, said that mobile is of huge concern to the company ... model, [marketing] was all about being fun. Now, it is about being truthful and consistent. Mobile ...