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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

for the high-end, low-end and mid-markets. The high-end HTC One X will run off a Nvidia quad-core processor ... 's mid-market HTC One S will be positioned as "superfast and super durable", while the HTC One V will cater to the lower-end of the market, which Scott Croyle, head of design at HTC, said will update ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

with the unveiling of an offering that many marketers have been eagerly anticipating branded pages. The industry ... launched , for marketers to be able to create a proper destination for followers of their brands ... are directing consumers to the site in their marketing. The new profile pages give brands more control over ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Google TV boosted by LG partnership

By Matthew Chapman, 06 January 12, 12:25

and Vizio for its television platform. Sony has launched Google TVs to the US market, while Samsung will launch a range of Google-TV powered Samsung devices to the market this year. Google TV has not yet ... market. Google claims the update has resulted in its activation rates doubling and says there are now ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

First TV product placement returns 5:1 media value

By Daniel Farey-Jones, 18 March 11, 08:45

The figures have been calculated by NMG Product Placement, which records and evaluates more than 6,000 brand appearances each year in over 110 programmes using its Tracker service. Nestl is not an NMG customer and was not involved in the research. Nestl made marketing history on 28 February when ...