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Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1 ... European markets. The move marks the first time that Ford has used the marketing platform. Ford ... . Usha Raghavachari, senior marketing communications manager, Ford of Europe, said that using a social ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

marketing campaign in the coming weeks. Commercial executives at NI are meeting media agencies to discuss ... . The majority of brands contacted by Marketing expressed no reservations about advertising in the title ... told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer ... that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ... . brightcove.createExperiences(); Read The Marketing Interview with Dominic Chambers here ...

Experimentation with digital outdoor is on the rise

By David Benady, 30 September 11, 12:00

that also involve dedicated websites and social media (see boxes). This willingness of marketers ... sufficient reach to make national campaigns worthwhile. Annerie Hughes, head of marketing at Virgin Trains ... of outdoor sites defend their record of creating national coverage. David McEvoy, marketing director ...

Andy Duncan on life back in the fast lane and his Channel 4 legacy

By Alex Brownsell, 21 July 11, 12:01

, the former Unilever marketer speedily dispatches a reply thorough enough to suggest he has been posed ... believes this marks the beginning of a new paradigm for the marketing of luxury automotive brands ... with potential buyers. 'From a marketing perspective, focusing more on the customer is a big area the car ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

Audi to launch A7 Sportback ads during X Factor final

By Alex Brownsell, 10 December 10, 08:00

promo with an integrated push in the New Year, including print, digital, direct marketing and in-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...

Seat links with Channel 4 for AFP music show

By Mark Banham, 20 September 10, 09:30

, head of marketing at Seat UK, said: "This brilliant new programme will allow us to further strengthen ... of a growing strand of our marketing activity." ...