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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

Under Armour, the sports apparel brand, is preparing to launch its first major European marketing

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

and an integrated marketing campaign to coincide with London Fashion Week. ... with our customers." Bourjois is not a sponsor of London Fashion Week and is launching the marketing ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Customer publishing: The evolution of engagement

By Nicola Clark, 04 November 11, 11:00

Content-oriented strategies have become the lynchpin of many marketing campaigns ... in an attempt to boost brand equity. As the ecommerce market continues to grow, merging editorial content with shopping has fast become a lynchpin of the thinking marketer's strategy. The possibilities offered ... for marketers worldwide. From former Grazia editor Fiona McIntosh setting up shop as consultant creative ...

Will product placement take branded content to the next level?

By David Benady, 21 October 11, 09:30

powerful partnerships between brands and programmes. 'We have a mature market in the UK,' he says. 'For ... on marketers having a clear idea of what they want to get out of a deal. 'You need research at the beginning ... countries. This can be far more cost-effective than running TV ads across all those markets. Branded ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

Marketers have been put on alert by several recommendations in the long-awaited Bailey Review ... of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... -street brands, including Asda, Marks Spencer and Debenhams, have signed up. However, a number of areas set ... - to-peer marketing. - Restricting outdoor ads containing sexualised imagery near schools. Source ...