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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...

1 in 5 to shop via mobile this Christmas

By Ed Owen, 29 November 10, 09:30

" internet shopping which runs for a week from today. Ian Crook, chief marketing officer for Tesco ...

KFC ties up with 4Music to support Krushems rollout

By Joe Thomas, 31 March 10, 11:00

The fast-food brand will sponsor a 30-minute show, called The Crush, on the 4Music channel highlighting its new liquid snack Krushems. The music series, which targets the youth market, includes guests ... be." Jennelle Tilling, vice-president, marketing at KFC UK, said: "We're always looking for new ...

Domino's launches Facebook 'superfans' social media push

By Anne Cassidy, 01 February 10, 12:40

Domino's news, events and details of how to order online. Robin Auld, the outgoing marketing director ... marketer Simon Wallis, who starts in June. ...

Is the era of the discount label now over in food retail?

By Staff, 28 July 09, 08:30

; mso-bidi-language:#0400;} No Sidonie Kingsmill, food marketing director, Tesco Stores ... , and that is as likely to come from premium ranges as others. Tesco Value was first marketed in the 90s, and it has ... will become increasingly obsolete. No John Nicholas, chief marketing officer, The Tetley Group ...

Domino's Pizza ties up with Live Nation for summer concerts push

By Fiona Ramsay, 21 July 09, 10:23

LONDON - Domino's has signed a retail and marketing deal with concert and festivals producer Live ... Domino's has signed a retail and marketing deal with concert and festivals producer Live Nation ... , and is supporting the Live Nation link-up with social media activity. Domino's has secured the marketing rights to leverage the Global Gathering brand in Domino's customer emails and social marketing. Sales at Domino ...