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Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media ... The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Tesco UK and Ireland chief Brasher quits

By Daniel Farey-Jones, 15 March 12, 08:00

Brasher, who was previously commercial and marketing director, was promoted to his current role in March last year in the post-Sir Terry Leahy reshuffle led by Clarke. His time at the top has ... and has been losing UK market share. Brasher launched a major price-led marketing offensive ...

Currys owner enters movie-rental market

By Sarah Shearman, 22 February 12, 11:33

The move marks the retail group's first foray into the movie-on-demand market that has swelled recently with the arrival of US giant Netflix, which competes against Amazon-owned LoveFilm and BlinkBox. Dixons Retail has launched a holding web page detailing the launch of the service, which claims to offer ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

Supermarkets are reportedly becoming jealous of the coverage given to Morrisons by independent blogger Steve Dresser.

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

marketing campaign in the coming weeks. Commercial executives at NI are meeting media agencies to discuss ... . The majority of brands contacted by Marketing expressed no reservations about advertising in the title ... told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror ...

Co-operative Food to launch digital and print customer magazine

By Matthew Chapman, 14 February 12, 11:00

With Food' positioning and reinforce its value messaging. Helen Nunn, head of marketing at The Co-operative Food, said: "The Co-operative Food magazine is a key element of our brand marketing programme ...

News International marketer Dawe to leave newsprint for HarperCollins

By Arif Durrani, 16 January 12, 01:39

Barnaby Dawe, the marketing communications director at News International, is leaving the newspaper ... From March, Dawe, who currently has responsibility for marketing The Sun, The Times and The Sunday ... Victoria Barnsley. Barnsley said marketing activities at the book publisher have "never been more ... : "We have a fabulous team of marketers here at HarperCollins and I believe the creation of this new ...