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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Sony plans major ad spend for Xperia launch

By Matthew Chapman, 27 February 12, 09:09

Sony Mobile will significantly increase marketing spend in 2012 to support the launch of the Sony ... Speaking at the Mobile World Congress in Barcelona, Steve Walker, Sony Mobile chief marketing ... be achieved by revitalising the product portfolio in order to gain market share. His comments come after ... to experience in bright sunshine. Sony will position the "compact" Xperia U at the lower end of the market ...

Barclays Pingit app attracts 120,000 downloads in five days

By Sarah Shearman, 22 February 12, 05:40

Marketing that the company was "very pleased" with the results so far. Barclays did not break down ... of online players like Paypal and Square," he said. Guy Herrington, interim marketing director for Barclays UK Retail and Business Banking, told Marketing that Pingit would form a "core part" of its marketing ...

Google-Motorola tie-up approved by US and European regulators

By Daniel Farey-Jones, 14 February 12, 09:45

at issue are not likely to significantly change existing market dynamics." The European Commission's verdict on the Motorola acquisition by Google was also that it would not "significantly modify the market ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

competition for Lovefilm and newly launched Netflix in the subscription video-on-demand market, both of which ...

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

BSkyB has made a number of changes to its sales and marketing group and confirmed the appointment ... Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go ... alongside two other brand directors in the new brand management division of the sales and marketing group as part of the restructure led by Stephen Van Rooyen, managing director, sales and marketing, at Sky ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ... Rugby World Cup's arrival on UK shores. 8. FACEBOOK'S MARKETING MELTDOWN If there were an 'unlike ...