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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK ... Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

By John Reynolds, 21 February 12, 08:30

marketing campaign in the coming weeks. Commercial executives at NI are meeting media agencies to discuss ... . The majority of brands contacted by Marketing expressed no reservations about advertising in the title ... told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

with the unveiling of an offering that many marketers have been eagerly anticipating branded pages. The industry ... launched , for marketers to be able to create a proper destination for followers of their brands ... are directing consumers to the site in their marketing. The new profile pages give brands more control over ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

competition for Lovefilm and newly launched Netflix in the subscription video-on-demand market, both of which ...

Sky restructures marketing teams

By Maisie McCabe, 12 January 12, 04:40

BSkyB has made a number of changes to its sales and marketing group and confirmed the appointment ... Bradley-Jones will be responsible for the marketing of Sky s television products including Sky Go ... alongside two other brand directors in the new brand management division of the sales and marketing group as part of the restructure led by Stephen Van Rooyen, managing director, sales and marketing, at Sky ...

Major ISPs to make parents choose on internet controls

By Matthew Chapman, 11 October 11, 10:41

include a clampdown on children being used for peer-to-peer marketing, and the launch of a website where parents can raise concerns over inappropriate marketing practices, which is due to be formally launched ...

Sony Ericsson hires head of content and marketing strategy

By Oliver Luft, 04 August 11, 12:00

of head of content and marketing strategy. ... In his new post, Harrison will focus on content development for Xperia Play the company's PlayStation smartphone wider games development and content marketing activities. Harrison joins Sony ... , and as European marketing director for EA mobile. Dominic Neil-Dwyer, head of market development at Sony ...

Skype axes marketing chief before Microsoft takeover

By Ben Bold, 21 June 11, 09:45

Skype, the internet telephony provider, has unceremoniously booted out chief marketing officer Doug ... in value when the Microsoft deal closed. In addition to Bewsher ( profiled by Marketing in April , just ... and general manager for Skype Business; Christopher Dean, head of consumer market business development; Russ ... ". Microsoft aims to disrupt the mobile market with its acquisition of Skype, according to industry specialists ...

Virgin Media hires Lloyds Banking Group marketer Michael Payne

By Maisie McCabe, 20 June 11, 01:35

Virgin Media has appointed Michael Payne, currently 1-2-1 marketing director at the retail division ... In the new role Payne will be responsible for linking customer information to relevant marketing campaigns and using data to identify future marketing opportunities and customer targeting criteria. Payne will join Virgin Media's newly established Customer Marketing Organisation, alongside Jeff Dodds ...