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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

AOL partners Promote Iceland for pan-Euro campaign

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 11:09

, in a cross-platform pan-European marketing campaign that aims to raise awareness of Iceland as a year ... brands deeper social integration with readers through video, blogs and social media. The marketing ... and targets affluent consumers. AOL claims this is the first pan-European marketing effort that integrates ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

03 February 12, 12:00

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers ... Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod ... there will be "hotspots" commuters need to be aware of. Read The Marketing ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure ... Marketers are irking the public with ads that relentlessly repeat a web address and use catchy jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey ... that have used this strategy. The marketers behind these campaigns are nonetheless adamant ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ... Rugby World Cup's arrival on UK shores. 8. FACEBOOK'S MARKETING MELTDOWN If there were an 'unlike ...

Heathrow invests in content to raise profile ahead of 2012 rush

By Loulla-Mae Eleftheriou-Smith, 06 October 11, 10:00

The revamped quarterly magazine will incorporate a website through which consumers can access information about the BAA-owned airport, including content from its apps, YouTube channel and Facebook page. Nick Adderley, BAA's marketing and insight director, said the switch to digital content was intended ...

Kelkoo hires head of marketing at Premier Inn

By Sarah Shearman, 18 July 11, 10:15

Kelkoo, the shopping comparison site, has appointed Premier Inn's head of marketing Steve Conway ... Conway, who was marketing chief at the Whitbread-owned hotel chain for nearly three years, was responsible for redeveloping the brand and website. Prior to Whitbread, Conway held senior marketing roles at the Discovery Channel, the BBC and Group Danone. Conway will report to Chris Simpson, chief marketing officer ...

British Airways partners with Microsoft to create Windows 7 app

By Loulla-Mae Eleftheriou-Smith, 25 May 11, 11:51

to join, in order to use the mobile boarding facility. Richard Bowden, digital marketing innovation ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers ... Marketing's annual list of the industry's most influential people is the definitive guide to who really calls the shots. These marketers have cause to celebrate. Not only do they lead marketing ... 12 months. The selection process is a tough one, with the influence of both the marketer and brand ...