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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... Facebook and the reason why it s a board level conversation, and the chief marketing officer is in such a fantastic position to shine here, is because at first we think of Facebook as a new marketing platform," she ...

Is marketing at a crossroads?

By Arif Durrani, 14 March 12, 08:30

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing. ... at a crossroads, I think marketing s at a crossroads," he says. "We call people consumers ... -old marketing leader, who in 2010 advised prime minister David Cameron on his election campaign, believes ... . Going forward, Jones advice to all marketers is to "be fast, be authentic, be transparent", noting how ...

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

A fragmented digital space presents a valuable attribution challenge. Here, leading marketers ... Digital is heralded by marketers for its measurability, with last-click attribution at the heart ... to increasingly complex questions. Marketing , in association with Ebiquity , brought together leading marketers to discuss the challenges of digital attribution, from last-click through to agency relationships ...

Think with Google: How can I get the most out of online video advertising?

By Sarah Speake, Strategic marketing director, Google UK & Ireland, 07 March 12, 12:00

tackle Marketing questions and challenges and share their wisdom. If you want to submit a question ...

Jessica Gibson appointed as managing director of Seven

By Nick Batten, 06 March 12, 10:50

Seven, the content marketing agency, has appointed Jessica Gibson to the newly created role

Think with Google: How do I stay ahead of the digital pack?

By Mark Howe Country sales director, Google UK, 29 February 12, 12:00

This simple quote from Will Rogers sums up a lot of the problems marketing directors face in the internet age. Digital requires the constant evolution of marketing strategies. So let me start with two ... China and India by 47%. Arena Flowers used Google Market Finder to discover that queries for 'Thank ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

with the unveiling of an offering that many marketers have been eagerly anticipating branded pages. The industry ... launched , for marketers to be able to create a proper destination for followers of their brands ... are directing consumers to the site in their marketing. The new profile pages give brands more control over ...

Tailored content hits the target

By Lynsey Barber, 31 January 12, 12:00

Marketing's panellists are forging stronger collaborative relationships with brands and using ... , and working with them to create tailored content strategies from the outset. Marketing gathered together ... Jackson , head of digital and content, River Helen Ketchin , marketing director, Forward Mark Lonergan , managing director, August Media Noelle McElhatton , editor, Marketing Dr Nicola Murphy , chief ...

Focus on the message, whatever the medium

By Dr Nicola Murphy, River, 31 January 12, 12:00

a real marketing guru, Laurie Young, to sell River to you, from a case study he wrote in 2010 ... , tablet, viral, video, social) overshadowed what we content agencies should be bringing to market ... definition in a crowded market; marketing messages and offers that beat the competition into second place ...