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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ... reduced its consumer marketing spend by 19% last year to 25.6m. ...

Video: Highlights from the Revolution Awards 2012

By Sarah Johnson, 24 April 12, 12:20

Marketing talks to some of the winners from this year's award ceremony.

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

. The "holidays at home are great" by M C Saatchi builds on the current "great" marketing theme in VisitBritain ... marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said: "This is the first time we've had a national domestic tourism marketing campaign. "It is completely ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign

Tablets for kids help Leapfrog rule toy fair

By Ben Hall, 01 February 12, 08:57

by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ... Olympics Toy and Best Pocket Money Toy) at this year's fair. Nat Southworth, sales and marketing ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

"wayfinding" Games signage was also unveiled. For more on the plans, read Marketing this week for an exclusive interview with Transport for London marketing chief Chris Macleod ...

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... to life through social media." Last December, former Npower marketing director Kevin Peake joined ... marketing director, Anne Filatotchev. ...

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship

08 December 11, 09:00

Patrick Kalotis, group marketing director, PepsiCo UK talks about how new technologies have changed ... Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...