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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages ... The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages. Asda has posted a ... on Twitter. Marketing first revealed in April last year that Twitter was looking to launch pages which ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years ... The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which ... who may not have considered it before. The campaign comes ahead of the brand's new marketing ...

Christmas shoppers drawn to 'theatre' of high street, claims report

By Nicola Clark, 22 December 11, 10:30

marketing agency Live and Breathe suggests that lavish Christmas windows are putting the theatre back ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ... on the marketing muscle of rival brands such as the hugely successful ASOS. ...