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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ... marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ... for marketers, according to the IAB. It also found that only 13% of brands feel they have sufficient amount ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

. Nicky Waymark, marketing manager at Unilever, said: "Our fans are crazy about Marmite so we are always ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

collection. Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes. ... When new cookie consent laws came into force last May, marketers were relieved they had a 12-month period of grace to get their heads around exactly what the rules would mean for their online ... , outlines the key considerations for marketers, highlighting what they need to know and do to comply. 1 ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

will be notified if their message is due to appear on the BT Tower. Suzi Williams, group marketing and brand ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and is bringing back its advertising character Barry Scott to bolster its marketing offensive. ... by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ... and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

Authority (ASA), as part of a move to curb the online marketing of junk food to children. ... Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ... to face the music will it or will it not act to protect children from cynical junk food marketing ...

Social brands: Betfair turns to comedy writers for social media

By Nicola Clark, 08 February 12, 02:45

Speaking at the Social Brands Conference in London today, Ben Carter, head of central online marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair ... . Betfair is also investing in proving the social ROI of its marketing activity. Carter said: "We ...

Google releases Chrome for mobile

By Sarah Shearman, 08 February 12, 11:45

launched in 2008. During the past year Google has heavily marketed the product to consumers. At the end of 2011, Chrome overtook Firefox, to take the second-highest market share of browsers globally, at 25 ... , with an estimated 50% market share. Last month, Google chose to demote Chrome in its own search rankings , after ...