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Wagamama installs Blippar technology for diners

By Sarah Shearman, 03 May 12, 11:15

not confirmed which festivals it will visit this year. Indgrid Williamson, director of marketing at Wagamama ... 's 'Spots V Stripes' campaign, as revealed by Marketing. Follow Sarah Shearman on Twitter ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry ... to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... and voluntary initiatives to effect change. We should respond positively to this. He said marketers must "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

), and the Direct Marketing Association (DMA), have signed an open letter to ministers, warning them that the EC ... economy", with those businesses that engage in online marketing, sales and interactions standing to gain ... successes because of a policy and business environment that ensures low barriers to market entry, enables ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Editor's Comment: Brands face a tough social-media choice

By Noelle McElhatton, 02 May 12, 12:00

marketers decide which social-media sites to invest in based on audience profile, size or functionality ... 's sleeping giant. Such social site proliferation is enough to make a marketer's head spin. Better off ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

?" Ken Robertson, head of communications at Paddy Power, told Marketing the issue was "simply one ...

Microsoft targets ebook market with £185m Barnes & Noble investment

By Sarah Shearman, 01 May 12, 09:09

attempts to muscle in on the Apple's market share. Nook has not yet reached the UK. The deal could help the bookseller expand the product and brand to international markets. Last year Amazon, whose digital reader ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

By Sarah Shearman, 30 April 12, 09:45

Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... this week in Tesco store. Retailers including Sainsbury's and Asda will also stock the product in the coming ... and sampling activity. Last month Premier Foods revealed that it reduced its consumer marketing spend by 19 ...

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

The controversial EU cookie directive came into force on 26 May 2011, and with the deadline for compliance fast approaching the ICO has been helping brands take steps towards developing their websites to take account of the changes. Speaking exclusively to Marketing after his presentation at this year ...