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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Andrew Walmsley on Digital: The future is cheap

By Andew Walmsley, 27 July 11, 12:00

from smartphones. New markets, new demand, more time spent online. Trend four Connectivity ...

LoveFilm extends Ocado food and film deal to 2012

By Arif Durrani, 18 January 11, 11:39

LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose ... in 2010. "Ocado and LoveFilm compliment one another extremely well, both from a marketing and customer ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company ... PitchEngine's services. Herzog, chief executive of Zog Media and founder of search engine marketing ... to augment their online reach beyond traditional search marketing strategies." iCrossing was sold ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director ... at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ... . If the past two years has taught UK plc anything, it s that marketers need to look at the bigger economic ... to marketers, given that we re all being told that the UK must export its way out of this downturn. As we ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

activation an integral part of their advertising and marketing efforts, for its cost-effectiveness and ability to generate deeper customer engagement on consumers own terms. For marketers, that one ... , the marketing world has been slower to follow. So far, brands have effectively taken this new media and applied ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

commu-nications has fallen 5% since 2008, according to the 2009 Marketing Gap Report from fast ... marketing channel for many reasons, not least because of its junk-mail image. But recently direct mail has ... . And with marketers everywhere under immense pressure to deliver more for less, this is greatly significant. Postal ...

Thomson Local promotes Jill Pringle amid plans to surprise the market

By Joe Thomas, 05 July 10, 10:20

ThomsonLocal.com has promoted Jill Pringle to the position of marketing director, from her previous ... . The company recently merged its online and offline marketing teams in an attempt to exploit the company ... across its online, print and data divisions. She replaces former product and marketing director Gary ... the market, and that s a very exciting prospect." ...