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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views ... . The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Editor's Comment: Face it - size still matters on Facebook

By Noelle McElhatton, 29 March 12, 08:30

Such is the success of the 'engagement, not size' lobby that it takes a brave marketer ... Gladman, Diageo's white spirits marketing director, who gamely told ISBA's conference last week: 'Unless ... ' on its Facebook page. Meanwhile, Procter Gamble's chief marketing officer, Marc Pritchard, told WACL ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from ... Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers

By Rachel Barnes, 23 March 12, 12:00

Revlon's global chief marketing officer says that a clear global marketing vision is behind ... marketing officer of Revlon, in a meeting with Marketing during a flying visit to the UK from the company ... Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ... -innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

Brand barometer: Nappies, which one is most prominent online?

By Gemma Charles, 23 March 12, 08:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we ... marketing plans Pritchard on Pampers, Always, Old Spice Finding a place for P G brands ... and even entertainment. - It means shifting from static marketing campaigns that we launch and adjust ...