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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

's summer marketing plans. With a pause for dramatic effect, he offers: 'Naked delivery drivers?' Gissing ... relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

: 'I was only there for a few hours.' As a business leader, working in 190 markets across the world and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from ... Speed to market and new world marketing P G s ecological record Creativity and changing P G's culture Advertising's public image An alternative marketing career ... generated $100m in extra sales. Q: How did you work that out? A: Through our Market Mix ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers

By Rachel Barnes, 23 March 12, 12:00

Revlon's global chief marketing officer says that a clear global marketing vision is behind ... marketing officer of Revlon, in a meeting with Marketing during a flying visit to the UK from the company ... Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ... -innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ...

P&G Marc Pritchard: The full WACL speech

By Rachel Barnes, 22 March 12, 08:31

Marc Pritchard, global marketing and brand building officer, P G: I want to talk about how we ... marketing plans Pritchard on Pampers, Always, Old Spice Finding a place for P G brands ... and even entertainment. - It means shifting from static marketing campaigns that we launch and adjust ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

Facebook has called on brands to reorganise their marketing around social media. ... . This vision has yet to be realised. Marketing departments need to understand where and how their consumers ... for marketers in this shifting landscape should be content, connections and integration - not media platforms. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Facebook's marketing, research and engineering groups. Carolyn Everson, Facebook's vice ... as specific ones in major markets, geared to localising worldwide campaigns and initiating occasional single ... can expect many more marketers to start talking like this as the school of Facebook extends its ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often ... jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...