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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

The French manufacturer has launched a video clip featuring Nonstop performer Scott dancing to a new track called Feel the love by Rudimental, tipped to be a big hit this summer. The campaign, devised by Initials Marketing, EHS 4D and OMD, includes a video showing Scott moving continuously ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

By Alex Brownsell, 03 April 12, 11:45

production and be available to buy later this year. Melina Kacherou-Carage, head of digital marketing ... campaign, it should be an integral part of the brand's full marketing and strategic plan." ...

Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

to join Microsoft's Filmstrip platform in September last year, and marketing director Anthony Ireson ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years ... distraction, and many consumers would prefer it if companies cut to the chase. The question marketers must ... and marketing industries for its role in forming a community of fans. However, Burberry would not comment when asked by Marketing whether the campaign has been a success in driving sales. Measuring the impact ...