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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

. The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... developed something that it is as much about marketing as it is product. Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... -biggest advertiser last year, said mobile marketing was "likely to play an important role in the company's marketing ... to increase among consumers, so, too, has the value and significance of mobile marketing," he added. A ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

By Sarah Shearman, 29 February 12, 02:23

to demonstrate the changes to brand pages this afternoon at its inaugural Marketers World Conference and more ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years ... distraction, and many consumers would prefer it if companies cut to the chase. The question marketers must ... and marketing industries for its role in forming a community of fans. However, Burberry would not comment when asked by Marketing whether the campaign has been a success in driving sales. Measuring the impact ...

Barbour shells out on search ads to fight fakes

By Loulla-Mae Eleftheriou-Smith, 03 February 12, 11:45

links to a 'counterfeit education' section of the Barbour website . Search marketing agency Search ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman. ... apps market is expected to reach $392m in 2015, up from $230m in 2010, according to a report ... -life' assessment from a pharmacist. Rebecca Paterson (right), head of marketing, communications and consumer ... and Jones both flag up the need for marketers to exercise caution. Liability is a major issue, says Paterson ...