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McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

initiatives. Alastair Macrow, vice-president of marketing at McDonald s UK, said: Over the past few years ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

. The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

Burger King will push its product innovation with a campaign marketing its first lamb recipe ... King moved the account into CHI in August. Jo Blundell, marketing director at Burger King, said ...

Domino's readies social media 'reverse auctions'

By Sarah Shearman, 05 March 12, 08:00

and marketing director at Domino's, said the campaign has been devised to "reward" its approximate 471 ... % leap in online sales, aided by low-cost digital marketing. It is currently reviewing its digital and direct marketing account . The campaign is similar to the 'Lucky Counter' Twitter campaign run ...

Brand barometer: Fast-food chains, which one is most prominent online?

By Gemma Charles, 02 March 12, 01:40

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

and Procter & Gamble signify a shift away from traditional marketing. ... , there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...

Domino's launches pizza-ordering iPad app

By Sarah Shearman, 30 August 11, 01:29

and pay using the app. Simon Wallis, sales and marketing director for Domino s Pizza, said: "Sales ...

Domino's promises uplift in marketing

By John Reynolds, 25 July 11, 09:23

business, and the company has promised a ballooning of its marketing spend for the remainder of the year. ... new brand campaigns and has been using QR codes as a marketing tool. During the period, 22 new ... said: "Our marketing spend to the year end will be three times the amount for the second half of 2010 ...