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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

's summer marketing plans. With a pause for dramatic effect, he offers: 'Naked delivery drivers?' Gissing ... relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

. The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

and pin'." According to King, the service will be marketed around the concept of "simplicity" and a consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Wonderbra to sell direct for first time with online store

By Matthew Chapman, 20 April 12, 11:30

. A marketing campaign comprising social media activity, search engine marketing, display activity ... and include social media sharing functions. The content on the site will reflect marketing activity as Wonderbra looks to run fully-integrated marketing campaigns. The site includes a store finder to allow ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

Tesco chief executive Philip Clarke has outlined what he wants to change about its marketing, as he ... to concentrate on marketing, smaller store formats, better service, and its online offering. Speaking during ... emphasis on marketing. He said: "We've got to build better brands. Everyday Value [which was introduced ... will be more personalisation and localisation [in marketing] and we have brought [Clubcard creator] Dunnhumby ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

Sainsbury's has revamped the website and email marketing programme of its Little Ones baby ... The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...

Shop Direct in push to link print to digital marketing

By Matthew Chapman, 03 April 12, 09:45

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.