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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand ... For someone five months into a new role, with the task of aligning the marketing of some ... of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global restructure that led to a marketing shake-up and some high-profile departures from the UK business ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

's summer marketing plans. With a pause for dramatic effect, he offers: 'Naked delivery drivers?' Gissing ... relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011 ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

, but they are also wary and understandably confused about the mechanics of digital marketing and privacy ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

A leading global marketer at Nike has urged brands to stop trying to force "old metrics on to new

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

This year is predicted to be the year of mobile in marketing, and for once, the prediction ... that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media sits really well next to traditional marketing channels as a way to create feedback loops and engage ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

and pin'." According to King, the service will be marketed around the concept of "simplicity" and a consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 ... ecommerce. How will you market the Wallet? We will first market direct to our base profiling ... conversion to happen and then it can move to bigger payments. It s a very nascent market. You see bits ... . And you may get 10% off your top up if you do it through your Wallet, so you can see the marketing ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ... in the RTB sector. 'Both these markets had a significant increase in volumes last year and we expect ... to a bunch of impressions, the market will decide what each impression is worth, based on demand. 'This ...