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O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

operator Cineworld and Amazon.co.uk. Also cited are fuel offers, Starbucks, Play.com, Asda, Tesco ... marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 ... ecommerce. How will you market the Wallet? We will first market direct to our base profiling ... conversion to happen and then it can move to bigger payments. It s a very nascent market. You see bits ... . And you may get 10% off your top up if you do it through your Wallet, so you can see the marketing ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

ISBA Conference: Mobile can become 'seventh mass media'

By Daniel Farey-Jones, 21 March 12, 01:07

Mobile is clearly demonstrating it can become the "seventh mass media" but the market is being ... singled out Facebook for its power to reshape the mobile market. He said: "I think Facebook is not only ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

that marketers need to know. 1. Mobile content first When most organisations think about their brand ... for most marketers. But what happens if you start at the bottom? That's what Scott Jenson, creative ... will be obvious in the midto long term. 2. Crossover marketing Ford launched the B-MAX SYNC at Mobile World ...

O2 plans radical revamp of 'confusing' brand website

By Sarah Shearman, 06 March 12, 08:30

In a document seen by Marketing , the network provider said it plans to establish a personalised relationship with customers and become a more conversational brand , in line with its aim to be open, bold, clear and trusted . According to the brief, O2.co.uk attracts 12m visitors per month, but has been ...

Nokia puts location-based services at heart of smartphone strategy

By Matt Chapman, 22 February 12, 08:00

The mobile handset manufacturer, once the market leader, is pouring fresh investment into its ... into the business to gain a foothold in the smartphone market. Its blitz started with an 80m brand ... marketing focus toward location-based services to prove its Lumia devices are more advanced than those ... products and outline its marketing strategy . Steven Overman, vice-president, global head of marketing ...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

with the unveiling of an offering that many marketers have been eagerly anticipating branded pages. The industry ... launched , for marketers to be able to create a proper destination for followers of their brands ... are directing consumers to the site in their marketing. The new profile pages give brands more control over ...