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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

digital marketing campaign created by Albion, which includes an interactive element allowing consumers ... roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour. Air ... Hasselhoff . The "Share and Earn" trial has been created in partnership with marketing agency Digital ...

Brand barometer: UK airlines, which one is most prominent online?

By Gemma Charles, 16 March 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

TUI made a similar move last October, and told Marketing that launching campaigns for the two brands ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

. The "holidays at home are great" by M C Saatchi builds on the current "great" marketing theme in VisitBritain ... marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said: "This is the first time we've had a national domestic tourism marketing campaign. "It is completely ...

VisitScotland looks to stars for £140m Disney boost

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 10:05

VisitScotland is partnering with The Walt Disney Company EMEA to launch a global marketing campaign ... 140m. The body claims that on average, for every 1 invested in marketing, Scotland sees a return of 20. The tie-up was negotiated by Disneymedia+, The Walt Disney Company s integrated marketing ... through PR, digital and events marketing, including premiers and screenings that will continue until ...

Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... The tour operator has appointed Affilinet, the specialist performance marketing company, to consolidate its European partner marketing programme with a simple and cohesive strategy across the UK, France ... Marketing that consumers will see a significant development in Thomas Cook s online presence as a result ...

AOL partners Promote Iceland for pan-Euro campaign

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 11:09

, in a cross-platform pan-European marketing campaign that aims to raise awareness of Iceland as a year ... brands deeper social integration with readers through video, blogs and social media. The marketing ... and targets affluent consumers. AOL claims this is the first pan-European marketing effort that integrates ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date ... Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers ... to develop trust around the brand through the upcoming marketing activity, building awareness through its ...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years ... distraction, and many consumers would prefer it if companies cut to the chase. The question marketers must ... and marketing industries for its role in forming a community of fans. However, Burberry would not comment when asked by Marketing whether the campaign has been a success in driving sales. Measuring the impact ...