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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age. ... to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

on an RTB basis,' says Tim Cross, display director at performance marketing agency Netbooster, which uses ... in the RTB sector. 'Both these markets had a significant increase in volumes last year and we expect ... to a bunch of impressions, the market will decide what each impression is worth, based on demand. 'This ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry ... to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... and voluntary initiatives to effect change. We should respond positively to this. He said marketers must "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Marketing Society Awards for excellence ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Unilever has received the most nominations in the shortlist for this year s Marketing Society ... media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ...

The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

the digital marketer of the year trophy. Evans has championed the use of social gaming, enabling Xbox to tap ... three categories, including media and entertainment, best integrated marketing campaign and best use ... The Revolution Award for Innovation Heineken Star Player by AKQA Digital Marketer of the Year Paul ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... comes from a variety of sources. TNS marketing sciences director Russell Bradshaw says these 'eating plans' are a good way for marketers to target resistant consumers. 'By understanding the predominant ...

Revolution: May 2012 features list

By Kim Benjamin, 26 March 12, 11:44

what these niche social networks have to offer brands, how these platforms can be used for marketing ... ground with brands in the UK as marketers seek even more control, transparency and accountability ...