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Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry left out of its marketing amid allegations of racism against him.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

Subway's UK head of marketing cites health and value as the main selling points that will broaden ... just a week before Manaaz Akhtar joined Subway from rival Burger King as UK head of marketing. 'It ... debut in Brighton in 1996, and now the UK and Ireland area is its biggest European market. A pre ... of Subway's ever-growing store network is not, however, reflected in its ranks of marketers; Akhtar oversees ...

MPs to quiz beauty marketers on body confidence

By Gemma Charles, 26 January 12, 12:45

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed

Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

By Richard Millar, Hill+Knowlton Strategies, 24 January 12, 08:00

, fuelled by the growth of social networks, has had a profound impact on how marketers must treat ... for marketers that enable you to harness the positive power of public opinion. First, remember that you ...

Department for Education marketing team to close in restructure

By Gemma Charles, 17 January 12, 08:30

The Department for Education (DfE) is disbanding its 12-strong marketing team. The decision forms ... Marketing has learned that a major restructure is under way in the department, with dozens ... , but this will drop to just 48 as a result of the restructure. The marketing team will be one of the major ... departments, the DfE s marketing activity has decreased since the coalition came to power last May ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh ... officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...