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Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

Subway's UK head of marketing cites health and value as the main selling points that will broaden ... just a week before Manaaz Akhtar joined Subway from rival Burger King as UK head of marketing. 'It ... debut in Brighton in 1996, and now the UK and Ireland area is its biggest European market. A pre ... of Subway's ever-growing store network is not, however, reflected in its ranks of marketers; Akhtar oversees ...

MPs to quiz beauty marketers on body confidence

By Gemma Charles, 26 January 12, 12:45

Senior industry figures, including Boots marketing director Elizabeth Fagan, will be quizzed

Department for Education marketing team to close in restructure

By Gemma Charles, 17 January 12, 08:30

The Department for Education (DfE) is disbanding its 12-strong marketing team. The decision forms ... Marketing has learned that a major restructure is under way in the department, with dozens ... , but this will drop to just 48 as a result of the restructure. The marketing team will be one of the major ... departments, the DfE s marketing activity has decreased since the coalition came to power last May ...

Brand Republic to explore relationship between marketing and corporate affairs

08 September 11, 10:50

Ahead of the forthcoming Brand MAX brand optimisation summit, we are looking for marketers ... The research, carried out jointly between Brand Republic Group, Echo Research and Ebiquity, will explore trends in how marketing and corporate affairs are aligned within businesses. The survey should take less than five minutes to complete, so please click here to participate. In return, you ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

Prime minister's digital marketing guru departs for agency role

By Gemma Charles, 16 June 11, 12:16

markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ...

Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

EBay redoubles marketing efforts for fashion offering

By Sarah Shearman, 31 August 10, 08:55

: "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

Government promises 'best marketing plan' for London 2012

By Arif Durrani, 14 June 10, 09:26

Culture Secretary Jeremy Hunt has announced a new Government pledge to produce "the best marketing ... domestic market share. Hunt's stated goals include the creation of a new fund with the aim of generating 1 billion worth of PR and marketing activity in priority markets in the years around 2012 ... marketing plan that any country has ever had." The Government is also hoping to harness the potential ...