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Two become one

By Jane Bainbridge, 06 October 10, 12:00

Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge. ... As Renault and Nissan become the latest brands to integrate their PR and marketing functions ... -blown trend yet is less clear, but by deciding to put a chief marketing officer at the head of a combined marketing and communications team, the car marques have joined a cross-sectoral list of companies ...

Sony Ericsson hires sponsorship head

By Sarah Shearman, 17 September 10, 12:50

Beavis, who joins in October, will report to David Hilton, marketing director of Sony Ericsson UK ... Dorman, senior marketing manager for UK Ireland, who is moving to the role of senior marketing partnerships manager in Sony Ericsson s global marketing team. ...

Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

EBay redoubles marketing efforts for fashion offering

By Sarah Shearman, 31 August 10, 08:55

: "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

Ofcom rejects complaints from Kellogg and Nestlé over C4 documentary

By Jennifer Whitehead, 24 August 10, 09:50

products and how they are marketed. Nestl and Kellogg were both named in the programme and specific ... to the programme, objecting to its portrayal as a company that deliberately targeted kids with marketing, as well ... , and that it inappropriately targeted children and schools in its marketing activities. Ofcom rejected all the claims ...

Motors.co.uk pushes stress-busting positioning with in-car Tai Chi

By Jennifer Whitehead, 06 August 10, 09:30

and a Facebook page. Katie Wardle, head of marketing at motors.co.uk said: "From our research ...

Red Bull goes F1 racing in streets of Westminster

By Joe Thomas, 02 July 10, 11:00

Red Bull today performed a tactical marketing stunt outside the Houses of Parliament ahead of next

Government promises 'best marketing plan' for London 2012

By Arif Durrani, 14 June 10, 09:26

Culture Secretary Jeremy Hunt has announced a new Government pledge to produce "the best marketing ... domestic market share. Hunt's stated goals include the creation of a new fund with the aim of generating 1 billion worth of PR and marketing activity in priority markets in the years around 2012 ... marketing plan that any country has ever had." The Government is also hoping to harness the potential ...

The future's bright

22 February 10, 12:46

, PR has outperform-ed the market. However, more still needs to be done to educate clients about ... -holder groups. But measuring the effectiveness of PR is less straight-forward. Marketers ought to be switching ... fragmentation of the past 15 years isn't even the most dramatic change to which marketers need to adapt ...

Editor's comment: Agencies succeed against the odds

08 December 09, 02:50

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...