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Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

Editor's comment: Agencies succeed against the odds

08 December 09, 02:50

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement ... clients have either frozen or slashed their budgets. Marketers now expect their agencies to produce ... weighted toward new business and 360 thinking, but, as most marketing departments felt ...

Marketing names VCCP as Creative Agency of the Year

By Jeremy Lee, 08 December 09, 09:45

LONDON - VCCP has triumphed in a tightly fought battle to win the title of Marketing's Creative

PR: agencies suffer digital jet lag

By Becky Wilkerson, 28 July 09, 12:00

London - Internet marketing agencies are breaking new ground by using edgy, social media ... year by internet marketing agency Bigmouthmedia, suggests not. It revealed that 79% of those surveyed ... are ill-equipped for the task. However, marketers need to be aware that, while many PR agencies claim ... . Earning space is typically the remit of PR.' Morwenna Angove, sales and marketing director at Alton ...

PR: searching for effective measurement

By Claire Murphy, 28 July 09, 12:00

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ... for campaigns that are integrated across a variety of disciplines. However, marketers want to know ... ,' he admits. Millar has also noted marketers and PR managers making greater use of independent ...

Ethical shoppers are torn between food miles and Fair Trade

By Miranda Fitzgerald, 11 November 08, 09:30

is labelled from New Zealand or mange tout from Africa it is easy for them to avoid it. Asda's policy ... the environment, which confuses and upsets them.' An Asda spokesperson said: The products we stock are dependent ...

Asda's Rick Bendel says supermarkets must regain trust

By Miranda Fitzgerald, 15 October 08, 04:50

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get ... by the demise of the trusted bank.' Bendel returned Asda to its price-focused roots earlier this year with ads that use mysupermarket.com to compare its prices with Tesco's. In September Asda stepped up its price war ... basics. At this year's Labour Party Conference, Asda's corporate affairs director Paul Kelly used a ...

Consumers force marketers to drop secrecy

By Gemma Charles, 14 October 08, 08:30

. Marketing director Matthew Pullen says research carried out in the run-up to Bernard Matthews' relaunch ... of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ... from the UK market in 2004 after concerns were raised about the presence of bromate, a chemical ...

The Marketing Profile: Lucy Cotterell of Mars

By Gemma Charles, 07 October 08, 08:30

' about her sector's prospects, and that the confectionery market as a whole is growing at 3% year on year ... -home confectionery sector, lagging the market's 2% growth rate, while Galaxy grew by 12% in the year to April. 'We ... the campaign, originally made for the UK, has been adapted for a number of markets including the US ...