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Two become one
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge. ... As Renault and Nissan become the latest brands to integrate their PR and marketing functions ... -blown trend yet is less clear, but by deciding to put a chief marketing officer at the head of a combined marketing and communications team, the car marques have joined a cross-sectoral list of companies ...
James Boulton resigns as HSBC marketing director
LONDON - James Boulton has resigned from his position as UK marketing director of HSBC ... shortly. HSBC's head of UK marketing, former Wanadoo marketer Philip Mehl, First Direct marketing director Mark Mullen and M S Money head of marketing Amanda Newman will run the bank's marketing functions ... staff as stars' marketing campaign. Prior to joining HBOS, Boulton had worked as crisps marketing ...
Ubiquity limits growth
-service, mass-market accounts continues to propel the sector forward. Few people are now without a current ... Bank of Scotland (RBS) - dominate the market. The smaller banks have not gained much share over ...
Digital brief: PricewaterhouseCoopers appoints Incentivated
PricewaterhouseCoopers has appointed mobile marketing agency Incentivated to launch a mobile
Egg fills head of marketing post by promoting Byrne
, after its most senior marketer left this summer. ... Byrne, previously group corporate communications director, has been handed the top marketing role at the Prudential-owned online bank, after chief marketer Nick Cross left without a job to go to. As well as overseeing PR and communications, Byrne will develop Egg's brand, advertising and research functions. She ...
Accident Group names pitch list for £12m ad task
to work on its ads since the turn of the year. Barry Nield, the group's marketing director, is leading the pitch and is keen to build on the brand's cause related marketing, such as its support of the NSPCC. At the start of the year, Accident Group channelled some of its marketing budget into TV sponsorship, backing ...
Accident Group names pitch list for £12m ad task
to work on its ads since the turn of the year. Barry Nield, the group's marketing director, is leading the pitch and is keen to build on the brand's cause related marketing, such as its support of the NSPCC. At the start of the year, Accident Group channelled some of its marketing budget into TV sponsorship, backing ...
OPINION: Advertising is going strong, but ups and downs will always exist
. It is the underlying reality of the advertising market. Despite their hordes of clever forecasters and analysts ...
OPINION: Advertising is going strong, but ups and downs will always exist
. It is the underlying reality of the advertising market. Despite their hordes of clever forecasters and analysts ...
Halifax card arm hunts boss after Bank One buyout
Halifax Card Services, the credit-card arm of Halifax, is seeking a sales and marketing director ... Halifax Card Services, the credit-card arm of Halifax, is seeking a sales and marketing director as it looks to bolster its customer base to three million. The division wants to strengthen its marketing function following the Halifax's acquisition of Bank One's credit card operation in June (Marketing, August ...
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