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British Airways: building a brand, from the inside out

By Suzy Bashford, 29 July 11, 12:00

content marketing agency Wardour to galvanise support for the brand among its 32,000 staff ahead of a ... communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... communications and marketing, a consistent tone of voice,' she explains. There is no doubt that BA's internal ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

Mark Kleinman on marketing and the City: One strike and Royal Mail's out

By Mark Kleinman, 21 October 09, 10:40

Of all the companies upon which marketing directors across Britain depend, Royal Mail has a strong ... is resolved. If you are a marketing director who deploys direct mail as part of your communication strategy ... . In the hands of marketing experts Allan Leighton, the now-departed chairman, and Adam Crozier, the chief ...

Subway launches new creative brand campaign

By Staff Marketing, 08 September 09, 05:10

LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.

We'll Call You - Mattel

By Staff Marketing, 04 February 09, 11:16

, as Marketing's Mystery Caller discovered, the success of her 50th birthday rests on just one woman: Peggy.

Europcar plans multi-million pound brand re-launch

By Alison Donnelly, 13 June 08, 03:05

in at attempt to establish itself the as the market leader of car and van rentals in the UK. ... Following its merger with National Car Rental and Alamo Rent A Car in 2007, Europcar now has a combined fleet of 60,000 vehicles giving it the largest rental fleet in Britain. The brand has appointed Cationa Lougher as its consumer marketing director from Premier Inn where she was head of marketing ...