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RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh ... officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

the status quo of the car-hire market with freeDeliver. "As the market leaders, I think we need to set ...

Two become one

By Jane Bainbridge, 06 October 10, 12:00

Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge. ... As Renault and Nissan become the latest brands to integrate their PR and marketing functions ... -blown trend yet is less clear, but by deciding to put a chief marketing officer at the head of a combined marketing and communications team, the car marques have joined a cross-sectoral list of companies ...

Motors.co.uk pushes stress-busting positioning with in-car Tai Chi

By Jennifer Whitehead, 06 August 10, 09:30

and a Facebook page. Katie Wardle, head of marketing at motors.co.uk said: "From our research ...

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

Europcar plans multi-million pound brand re-launch

By Alison Donnelly, 13 June 08, 03:05

in at attempt to establish itself the as the market leader of car and van rentals in the UK. ... Following its merger with National Car Rental and Alamo Rent A Car in 2007, Europcar now has a combined fleet of 60,000 vehicles giving it the largest rental fleet in Britain. The brand has appointed Cationa Lougher as its consumer marketing director from Premier Inn where she was head of marketing ...