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Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry left out of its marketing amid allegations of racism against him.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

EBay redoubles marketing efforts for fashion offering

By Sarah Shearman, 31 August 10, 08:55

: "There is huge potential for growth in the online fashion market, as consumers seek out greater choice ...

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

Ethical shoppers are torn between food miles and Fair Trade

By Miranda Fitzgerald, 11 November 08, 09:30

is labelled from New Zealand or mange tout from Africa it is easy for them to avoid it. Asda's policy ... the environment, which confuses and upsets them.' An Asda spokesperson said: The products we stock are dependent ...

Asda's Rick Bendel says supermarkets must regain trust

By Miranda Fitzgerald, 15 October 08, 04:50

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get ... by the demise of the trusted bank.' Bendel returned Asda to its price-focused roots earlier this year with ads that use mysupermarket.com to compare its prices with Tesco's. In September Asda stepped up its price war ... basics. At this year's Labour Party Conference, Asda's corporate affairs director Paul Kelly used a ...

Consumers force marketers to drop secrecy

By Gemma Charles, 14 October 08, 08:30

. Marketing director Matthew Pullen says research carried out in the run-up to Bernard Matthews' relaunch ... of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ... from the UK market in 2004 after concerns were raised about the presence of bromate, a chemical ...

Laura Ashley in marketing rejig as chief leaves

By BEN ROSIER, 20 July 00, 12:00

Laura Ashley has restructured its marketing department following the departure of marketing and PR ... Laura Ashley has restructured its marketing department following the departure of marketing and PR director Ann Donaghy. Donaghy s role has been split into a marketing and a public relations role. Jillie Lyons, previously head of marketing and retail services, has been promoted to head ...

Profile: Risque business - Rebecca Cox, Head of brand marketing, Ann Summers

By ALEXANDRA JARDINE, 27 January 00, 12:00

. But Cox, head of brand marketing for the erotic store chain Ann Summers, takes it all in her stride ... . But Cox, head of brand marketing for the erotic store chain Ann Summers, takes it all in her stride ... with marketing a unique British brand, with pounds 43m turnover and ambitions to become an international ... market ourselves as lingerie with attitude , she says, pointing out that sex shops are licensed ...

Briefs

By IMELDA MICHALCZYK, 27 January 00, 12:00

. Last week, the Budget Airlines survey by Euromonitor estimated that the low-cost airline market ... market would grow 133% by 2003. Momentum s former vice-chairman Ed Downey, who is seeking ... RSCG Direct. Downey is taking legal action over his exit from Momentum (Marketing, January 20 ... -based marketing initiatives after investing in customer relationship software from Recognition Systems ...