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Subway's UK marketing chief on putting health and value at the heart of the brand

By Gemma Charles, 27 January 12, 12:30

Subway's UK head of marketing cites health and value as the main selling points that will broaden ... just a week before Manaaz Akhtar joined Subway from rival Burger King as UK head of marketing. 'It ... debut in Brighton in 1996, and now the UK and Ireland area is its biggest European market. A pre ... of Subway's ever-growing store network is not, however, reflected in its ranks of marketers; Akhtar oversees ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh ... officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

M&S commits £3m to sustain Britain's fish stocks

By Ben Bold, 08 June 11, 12:50

poached Arcadia marketer Alison Jones as brand director for general merchandise , a new role created ... full trading year after a concerted marketing drive helped lift sales in food and clothing. Other ...

Heinz prepares New Year babyfood push

By John Reynolds, 13 December 10, 11:35

Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign. ... The marketing activity, which Heinz claims is its biggest push in the babyfood market to date, will kick off next year and will support a range of savoury dishes The 13-strong Taste of Home product ... will be supported by a direct mail campaign, in-store marketing and a PR campaign. Separately, Heinz is to revamp ...

Ofcom rejects complaints from Kellogg and Nestlé over C4 documentary

By Jennifer Whitehead, 24 August 10, 09:50

products and how they are marketed. Nestl and Kellogg were both named in the programme and specific ... to the programme, objecting to its portrayal as a company that deliberately targeted kids with marketing, as well ... , and that it inappropriately targeted children and schools in its marketing activities. Ofcom rejected all the claims ...

Coca-Cola unveils global World Cup strategy starring Cameroon's Roger Milla

By Ed Kemp, 21 September 09, 10:10

LONDON - Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South ... Joseph Tripodi, chief marketing and commercial director said the campaign will be Coca ... and across all Coca-Cola marketing events. Coca-Cola is also launching the 'Coca-Cola World Cup Celebration ... Sepp Blatter said: 'Players will be urged to do it with discipline and respect'. An online marketing ...

Subway launches new creative brand campaign

By Staff Marketing, 08 September 09, 05:10

LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.

PR: agencies suffer digital jet lag

By Becky Wilkerson, 28 July 09, 12:00

London - Internet marketing agencies are breaking new ground by using edgy, social media ... year by internet marketing agency Bigmouthmedia, suggests not. It revealed that 79% of those surveyed ... are ill-equipped for the task. However, marketers need to be aware that, while many PR agencies claim ... . Earning space is typically the remit of PR.' Morwenna Angove, sales and marketing director at Alton ...

Coke Zero share slides to lowest since 2006

By Joe Thomas, 20 January 09, 08:50

LONDON - Coke Zero's market share has fallen to its lowest level since December 2006, despite ... investment, is struggling to penetrate the soft-drinks market. In the week to 27 December 2008 the brand's market share fell to 3.2%, according to Nielsen, its lowest for two years. The drink recorded its worst market share result of 3.1% in December 2006. Between April 2006 and the end of November last year, Coke ...