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Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Terry left out of its marketing amid allegations of racism against him.

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh ... officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... Association marketer, who joined the RFU last year, said player accessibility would also be important, arguing ...

Brand Republic to explore relationship between marketing and corporate affairs

08 September 11, 10:50

Ahead of the forthcoming Brand MAX brand optimisation summit, we are looking for marketers ... The research, carried out jointly between Brand Republic Group, Echo Research and Ebiquity, will explore trends in how marketing and corporate affairs are aligned within businesses. The survey should take less than five minutes to complete, so please click here to participate. In return, you ...

Prime minister's digital marketing guru departs for agency role

By Gemma Charles, 16 June 11, 12:16

markets. Saha led the Conservative Party's digital campaign for the 2010 General Election, overseeing ...

Zara Phillips joins Beckham as Samsung Olympic ambassador

By Ben Bold, 27 May 11, 12:01

Phillips will help leverage Samsung's sponsorship of the Games through activity including marketing, advertising, PR and social media. Phillips will join David Beckham, who Samsung signed up as its global ambassador for London 2012 earlier this month . Speaking at the signing of the deal ...

Biodiversity challenge

By Gemma Charles, 27 October 10, 12:00

Marketers need to help consumers make the brands-planet connection, writes Gemma Charles. ... 8000 delegates from 193 nations, came as marketers step up their efforts to build the theme ... , is an example of this. Dax Lovegrove, head of business relations at environmental charity WWF, says marketers ... the issue, according to Chris Harrop, group marketing director at Marshalls, the landscaping products group ...

Apple's Steve Jobs slates challengers to iPad

By Ben Bold, 19 October 10, 12:56

Many manufacturers, including Samsung , plan to launch tablet computers in the next six months and take on the market cornered by Apple's iPad. But Jobs claimed that the seven-inch screen of those tablets so far announced would be too small for consumers to operate easily. He said: "We think ...

Win the fight for relevance

By Rachel Friend, 15 October 10, 10:49

of the most interesting period for consumer marketing since the banks crashed two years ago. As the nights ... entiation. Marketers will have to begin again, with a renewed focus on customer relev ance to create standout and loyalty. This makes it the most exciting time to be in consumer marketing. After a couple ...

At the heart of the action

By Richard Brett, 15 October 10, 10:45

-media engage ment and experiential marketing, are increasingly well-placed to be the driving force ... sioned research among marketing direc tors about the changing role of PR in light of the social media revolu tion. It found that many marketers view PR as more crucial than adver tising asked which discip ...