Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 63 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

Morrisons in secret pop-up restaurant ready meals trial

By Rachel Barnes, 12 October 11, 01:35

during 'The X Factor' this weekend. Dalton Philips, Morrisons chief executive, told Marketing that he ...

M&S commits £3m to sustain Britain's fish stocks

By Ben Bold, 08 June 11, 12:50

poached Arcadia marketer Alison Jones as brand director for general merchandise , a new role created ... full trading year after a concerted marketing drive helped lift sales in food and clothing. Other ...

Revlon appoints Adelaide Sharples as UK marketing chief

By Loulla-Mae Eleftheriou-Smith, 15 September 10, 11:00

Revlon, the beauty and cosmetics company, has named Adelaide Sharples as its new marketing director. ... left last September and is now interim group marketing director at Decleor, Carita and Shiseido . The announcement of Sharples role comes days after Revlon named Julia Goldin, the former Coca-Cola GB marketer, as the new senior vice-president and global chief marketing officer for all its brands. Sharples ...

Subway launches new creative brand campaign

By Staff Marketing, 08 September 09, 05:10

LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.

Zavvi brand brought back to life online with Hut Group deal

By Fiona Ramsay, 03 March 09, 09:00

to its own online retail site TheHut.com, The Hut Group delivers online retail platforms for Asda, WH ...

Asda's Rick Bendel says supermarkets must regain trust

By Miranda Fitzgerald, 15 October 08, 04:50

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get ... by the demise of the trusted bank.' Bendel returned Asda to its price-focused roots earlier this year with ads that use mysupermarket.com to compare its prices with Tesco's. In September Asda stepped up its price war ... basics. At this year's Labour Party Conference, Asda's corporate affairs director Paul Kelly used a ...

Telegraph hands £8m ad account to Adam and Eve

By Jemima Bokaie, 07 March 08, 03:55

and direct marketing accounts respectively. ... comes after the group hired Barry Flanigan, director of marketing and communications at AOL UK, as marketing director. The company recently moved its 5m media planning and buying account from Universal ...

McDonald's asking for trouble

24 April 07, 09:00

interaction and worship at the alter of new marketing techniques for no reason, he says. It is clear ... , the company s most profitable market outside the US. Transparency, food quality and health have been the cornerstones of its marketing across the Channel, where McDonald s famously advocated only visiting its outlets ...

FIELD MARKETING: Brands put service under the spotlight - Companies are enlisting mystery shoppers

By ROBERT MCLUHAN, 21 February 02, 12:00

checks, using field marketing and market research agencies to carry out 'mystery shopping ... . "More companies should do it," says David Foster, managing director of field marketing company ... marketers, mystery shopping activity is often linked to promotional activity, for instance in bars where ...