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Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing ... It was an ambitious task: to bring top PR, marketing and digital professionals together to discuss ... Week, Marketing and Revolution joined forces to create this platform, it was clear that the crossover ... of the contribution of all the marketing disciplines, was echoed by Lego UK PR manager Emma Owen. 'For so many years ...

Zara Phillips joins Beckham as Samsung Olympic ambassador

By Ben Bold, 27 May 11, 12:01

Phillips will help leverage Samsung's sponsorship of the Games through activity including marketing, advertising, PR and social media. Phillips will join David Beckham, who Samsung signed up as its global ambassador for London 2012 earlier this month . Speaking at the signing of the deal ...

Apple's Steve Jobs slates challengers to iPad

By Ben Bold, 19 October 10, 12:56

Many manufacturers, including Samsung , plan to launch tablet computers in the next six months and take on the market cornered by Apple's iPad. But Jobs claimed that the seven-inch screen of those tablets so far announced would be too small for consumers to operate easily. He said: "We think ...

Sony Ericsson hires sponsorship head

By Sarah Shearman, 17 September 10, 12:50

Beavis, who joins in October, will report to David Hilton, marketing director of Sony Ericsson UK ... Dorman, senior marketing manager for UK Ireland, who is moving to the role of senior marketing partnerships manager in Sony Ericsson s global marketing team. ...

Yell recruits Heinz ketchups chief to key UK post

By Gareth Jones, 27 June 07, 12:00

Yell, the directory-enquiries company, has poached senior Heinz marketer Clodagh Ward for the role ... at driving use of its UK services. At Heinz, she was marketing director of the company's UK ketchups and sauces division. Reporting to Yell UK's chief marketing officer Helen Stevenson, she will head a team ... and execution of commercial strategies. Kehoe was previously Yell's head of marketing communications ...

Marketing Society Awards for Excellence: Brand revitalisation (B2B)

20 June 07, 12:00

WINNER

118 118 to ditch Naked and take strategy in-house

By Gareth Jones, 02 May 07, 12:00

in-house. Catherine Boyd, The Number's marketing manager, will assume day-to-day responsibility for strategic communications with-in an expanded marketing and product development team. The Number is also ... is preparing to shunt the agency off its £45m agency roster (Marketing, 21 March). ...

This week: Marketing news from the national press

28 March 07, 12:00

EasyJet is considering entering the mainstream holiday market by selling package holidays online

Digital brief: PricewaterhouseCoopers appoints Incentivated

21 March 07, 12:00

PricewaterhouseCoopers has appointed mobile marketing agency Incentivated to launch a mobile

Mobile ban ads get the message across to public

By Ben Carter, 11 December 03, 12:00

The PR and marketing campaign to educate drivers about the law banning the use of mobile phones ... Exclusive research conducted this week for Marketing by OMD Snapshots showed that of 996 respondents, 100% were aware of the law. Thirty one per cent said they heard about it through TV news, while 27% had seen the 1m Abbott Mead Vickers BBDO ad campaign on TV or online or heard it on radio ...