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Powergen poaches Barclays marketer for relaunch

By Ravi Chandiramani,, 16 October 02, 04:00

LONDON - Powergen has poached senior Barclays marketer Paul Parmenter to be sales and marketing ... -year spell as marketing director, takes up the job in December. He will report to Powergen’s retail managing director Nick Horler. His appointment casts uncertainty on the role of Powergen marketing director John ...

CAREERS: Movers

18 January 01, 12:00

Tracy Higginss becomes marketing communications manager at PR and advertising company Rhythm & News. She was previously marketing manager at network management software company Target Systems. ...

Work24 selects raft of agencies for launch work

By BEN ROSIER, 13 July 00, 12:00

will run press and radio advertising, while Tullo Marshall Warren will handle direct marketing. PR ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve

By MARY COWLETT, 24 February 00, 12:00

market-leading remedy for fungal infections, says Pippa Sands, managing director of Sandpiper ... fondly by many as the pioneer of the electronic games market in the 70s and 80s, the Atari brand needed ... is great at, adds Brend. Technology companies have had to embrace their new consumer market ...

Analysis: Microsoft’s very British marketing coup - As Bill Gates departs the UK, he leaves

By PAUL WHITFIELD, 10 February 00, 12:00

s skilful brand handling and low-key, but solid, marketing presence in the UK. When Windows 2000 ... of the programme. Microsoft director of customer marketing, Shaun Orpen, says: We like to think ... out of the fact that the British are unique. The market here would not necessarily be endeared ...

Microsoft hires community PR chief

By BEN ROSIER, 03 February 00, 12:00

ultimately comes under the control of Shaun Orpen, Microsoft s director of customer marketing, although ...

Briefs

By IMELDA MICHALCZYK, 27 January 00, 12:00

. Last week, the Budget Airlines survey by Euromonitor estimated that the low-cost airline market ... market would grow 133% by 2003. Momentum s former vice-chairman Ed Downey, who is seeking ... RSCG Direct. Downey is taking legal action over his exit from Momentum (Marketing, January 20 ... -based marketing initiatives after investing in customer relationship software from Recognition Systems ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts

By JANE BAINBRIDGE, 02 December 99, 12:00

of Andrex. By 1961 it is market leader. The Andrex puppy, created by JWT, doesn t make its debut until ... . 1955 - Marlboro launches its cigarettes into the UK market, with its repositioned brand using ... -regulation for direct marketing. 1985 - Robert Maxwell buys Mirror Group Newspapers from Reed ...

200 for 2000: Top 30 PR Agencies - PR hits the highest points of success - Public relations agencies are undergoing fast transformations fuelled by new media, a spate of takeovers, and a serious approach to corporate reputations at board level

By Ken Gofton, 25 November 99, 12:00

by Marketing on 27 May is the inclusion in the top slot of Bell Pottinger Public Relations ... for the Marketing Top 150. His argument is that he cannot provide the magazine with information he doesn t also ... of PR, and there is no earthly reason why we could not have 20%. Most markets consist of three or four ...

MEDIA: Briefs

By DANNY ROGERS, 14 October 99, 12:00

Channel has launched a pounds 1.5m marketing, PR and advertising campaign in support of a new autumn ... and direct mail. Capital Radio has appointed James Fairclough as marketing executive of Capital Gold ...