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Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship

By Loulla-Mae Eleftheriou-Smith, 08 September 11, 04:00

opportunities and marketing advice through personal mentorship. The centre has the support of independent ... marketing officer . ...

British Airways: building a brand, from the inside out

By Suzy Bashford, 29 July 11, 12:00

content marketing agency Wardour to galvanise support for the brand among its 32,000 staff ahead of a ... communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... communications and marketing, a consistent tone of voice,' she explains. There is no doubt that BA's internal ...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

the status quo of the car-hire market with freeDeliver. "As the market leaders, I think we need to set ...

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing

Carbon-offset pioneer Responsibletravel.com changes CO2 strategy

By Gemma Charles, 20 October 09, 09:10

, creating a buzz in green marketing circles in the process.

PR: agencies suffer digital jet lag

By Becky Wilkerson, 28 July 09, 12:00

London - Internet marketing agencies are breaking new ground by using edgy, social media ... year by internet marketing agency Bigmouthmedia, suggests not. It revealed that 79% of those surveyed ... are ill-equipped for the task. However, marketers need to be aware that, while many PR agencies claim ... . Earning space is typically the remit of PR.' Morwenna Angove, sales and marketing director at Alton ...

PR: searching for effective measurement

By Claire Murphy, 28 July 09, 12:00

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ... for campaigns that are integrated across a variety of disciplines. However, marketers want to know ... ,' he admits. Millar has also noted marketers and PR managers making greater use of independent ...