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VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push. ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... of the site yesterday (18 April). Speaking exclusively to Marketing, O Leary said: "There are millions ... , are the lowest on the market. Yesterday however, he said he would be putting money into marketing the new ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

-house. Mike Hoban, marketing director at Confused.com, said: "As a company, we understand how hard things ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

made three-years ago by parent company Fiat to phase Chrysler out of the European market ... marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ... , and established itself as a main competitor in the UK mass car market." Chrysler is also sponsoring the NFL ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

as it looks to expand its audience beyond its core elderly market. ... The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad ... and brochure requests within its target market of recent retirees and people approaching retirement age, using ...

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar. ... they buy through Confused.com. The promotion will run through to 31 March. Mike Hoban, marketing ... by Admiral Group, has produced its ads in-house since last year, when marketing director Hoban joined ...

Marketing video: Telecoms round table

By Staff, 20 October 09, 08:30

LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo ... limited brand differentiation in a price-driven market. With these issues in mind, Marketing joined ... selection of telecoms marketers and category experts to join us at the Century Club in London. Film produced ...