Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 4634 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and is bringing back its advertising character Barry Scott to bolster its marketing offensive. ... by his "twin brother" Harry Scott, across the brand s marketing activity, "to offer help, advice ... and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ... allows us to interact intimately with our target market, getting almost instant feedback, and means ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

marketing campaign to raise awareness of the sponsorships is currently in development and is expected ... by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39 ... opportunity being missed with the youth market, as a third of 18- to 24-year-olds were not signed up to any ... profitability, marketers must ensure that schemes also strengthen customers' emotional commitment, from which ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

The Transport for London marketing director's preparations for the London 2012 Olympics are finally ... It must be up there as one of the toughest marketing challenges of the year persuading stubborn ... facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... into which Macleod this week launched the 'Get ahead of the Games' marketing campaign , funded ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

made three-years ago by parent company Fiat to phase Chrysler out of the European market ... marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ... , and established itself as a main competitor in the UK mass car market." Chrysler is also sponsoring the NFL ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing ... Cookie (UK), ebookers Explorer iPad app I Spy Marketing, check-in/check-out QR codes MediaCom ... Retail fuse8 group, Ikea family live I Spy Marketing, friendship blitz I Spy Marketing, what ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

The marketing industry needs to engage with the European Commission's proposed shake-up of data ... chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...

EC proposes data fines of up to 2% of global turnover

By Daniel Farey-Jones, 25 January 12, 03:44

. The Direct Marketing Association is claiming a victory in that today's official draft text does not include the move towards an opt-in-only regime for offline direct marketing, but it warned that the regulation "poses a severe threat to the ability for UK businesses to use data to market their goods and services ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

By Tash Whitmey, EHS 4D, 24 January 12, 08:00

, and are almost guaranteed to cause the eyes of many marketing people to glaze over. That has to change. Data ... direct communications, but are rarely sufficiently strategically driven to cut it with the marketing ... . To do this, key stakeholders from IT, brand marketing and agencies need to start talking to each other ...